The now G.O.O.D music president Pusha T (congratulations by the way, King Push) just dropped the "Untouchable" visuals as a Tidal exclusive, and now Pusha T has a completely different aura about him.
"Untouchable" (that I'm presuming is the lead single off his forthcoming LP "King Push"), was already an exceptionally threatening song off initial listen. The vocal sample of Biggie's voice from Pudgee's single "Think Big" being the hook, with Timbaland producing it, and Pusha sounding hungrier than he's ever been, the song already has this truly untouchable feel of royalty to it. This video assists in catapulting Pusha's standing in the music world to unreachable heights. The tone of the visuals are dark. His motives in the video are an absolute mystery. He's shown rolling around in the back of a Rolls-Royce (truly on some boss sh*t) and occasionally outside spittin' his verse. I found it hard to pinpoint what King Push is gonna do with all this newfound power due to the elevated lane his music is in right now. It's exhilarating to think about what's coming next from Pusha T and the rest of G.O.O.D music. This video excels at showing Pusha's dominance and displays a confidence we've never seen from him before. Pusha T is really creeping up into J. Cole, Kendrick Lamar-esque territory for me. He always seemed to sit right in the middle with the Wale's of the world, but there's no denying the quality and danger "Untouchable" possesses. The Harrison Boyce-directed video shows all of that, with a glimpse of what his album "King Push" can be. I was left wanting more in an uncontrollably excited way. The video played more like a teaser for Pusha T's new status in life, and I can't wait to find out what the President is gonna do with it. We just have to wait and see.
Watch the visuals for "Untouchable" below.
Lead Photo Cred: hiphopsince1987.com
Video Cred: youtube.com
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