Kendrick Lamar's "Alright" video is nothing short of visual poetry. He impresses and instills hope back into the youth with a smile on his face.
Colin Tilley's beautifully directed video helps bring Kendrick's words, message and impact to life. After sitting with it for a few days, I've found that it represents more than one thing. First off, the amount of black people he has in the video speaks volumes. It shows that black lives do matter and exposes many art forms we take part in. Dancing being a big one. This video isn't just for "Alright" but almost every element of "To Pimp A Butterfly". I saw messages from "Institutionalized" within the intro. It was showing things that were taking place inside the city while Kendrick is away. Elements of "Wesley's Theory" was in the video as well. Kendrick has exposed some of the people within the city to money but that place they come from is still there. "You can take your boy out the hood but you can't take the hood out the homie".
After the man in the intro is shot it transitions to TDE in the car. Not only is that a classic scene but the first glimpse of visual hope that is seen throughout the video. Not to mention that short Kendrick verse is sweet and has me wanting that full version. After that you get more visuals of overcoming certain things. To me the kids dancing on the cop car is overcoming police brutality. They show K-dot floating through the streets and I noticed that he progressively gets higher. He eventually ends up on a light post over looking the entire city. One of the cops in the beginning slowly pulls up and shoots him off of it.
To me this is saying that they'll shoot a black man that is lifting himself and others up. Even with the the numerous senseless and unjustified killings we've had, we'll be alright. We're real Negus and can get through anything. There will always be another one to step up. Kendrick knows that and how he could be responsible for it. He says all that with just a smile.
It is a really powerful and beautiful video. Kendrick and the video did their job.
You can check it out below!
Lead Photo Cred: mtv.com
Colin Tilley's beautifully directed video helps bring Kendrick's words, message and impact to life. After sitting with it for a few days, I've found that it represents more than one thing. First off, the amount of black people he has in the video speaks volumes. It shows that black lives do matter and exposes many art forms we take part in. Dancing being a big one. This video isn't just for "Alright" but almost every element of "To Pimp A Butterfly". I saw messages from "Institutionalized" within the intro. It was showing things that were taking place inside the city while Kendrick is away. Elements of "Wesley's Theory" was in the video as well. Kendrick has exposed some of the people within the city to money but that place they come from is still there. "You can take your boy out the hood but you can't take the hood out the homie".
After the man in the intro is shot it transitions to TDE in the car. Not only is that a classic scene but the first glimpse of visual hope that is seen throughout the video. Not to mention that short Kendrick verse is sweet and has me wanting that full version. After that you get more visuals of overcoming certain things. To me the kids dancing on the cop car is overcoming police brutality. They show K-dot floating through the streets and I noticed that he progressively gets higher. He eventually ends up on a light post over looking the entire city. One of the cops in the beginning slowly pulls up and shoots him off of it.
To me this is saying that they'll shoot a black man that is lifting himself and others up. Even with the the numerous senseless and unjustified killings we've had, we'll be alright. We're real Negus and can get through anything. There will always be another one to step up. Kendrick knows that and how he could be responsible for it. He says all that with just a smile.
It is a really powerful and beautiful video. Kendrick and the video did their job.
You can check it out below!
Lead Photo Cred: mtv.com
(Video Cred: YouTube.com)
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